{"id":1449,"date":"2024-05-13T02:02:23","date_gmt":"2024-05-13T02:02:23","guid":{"rendered":"https:\/\/www.txd9.com\/?p=1449"},"modified":"2024-05-13T02:02:23","modified_gmt":"2024-05-13T02:02:23","slug":"apple-muscles-up-ipad-pro-with-m4-silicon-tandem-oled-display","status":"publish","type":"post","link":"https:\/\/www.txd9.com\/?p=1449","title":{"rendered":"Apple Muscles Up iPad Pro With M4 Silicon, Tandem OLED Display"},"content":{"rendered":"

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Apple beefed up its iPad product line Tuesday by upgrading the silicon in its Air models and introducing a new processor, the M4, into its Pro editions, which also got a display boost to OLED.<\/p>\n

\u201cThe iPad Pro with the M4 and outdoor viewable OLED screen is arguably the best tablet created so far,\u201d Rob Enderle, president and principal analyst with Enderle Group, an advisory services firm in Bend, Ore., told TechNewsWorld.<\/p>\n

\u201cThe dual-layer OLED screens are the best screens ever used on a tablet and make the creative process much more realistic,\u201d added Tim Bajarin, president of Creative Strategies, a technology advisory firm in San Jose, Calif.<\/p>\n

The new 11-inch and 13-inch Pro models announced at an online, prerecorded event have displays made of two OLED panels for exceptional brightness. According to Apple, the Ultra Retina XDR display supports 1,000 nits of full-screen brightness for SDR and HDR content and 1,600 nits of HDR peak brightness.<\/p>\n

\"iPad<\/p>\n

The new iPad Pro comes in two sizes, 11-inch and 13-inch, and features the thinnest design Apple has ever produced. (Image Credit: Apple)<\/p>\n\n

A nano-texture glass option is also offered for the display. Nano-texture glass is engineered to scatter ambient light and reduce glare.<\/p>\n

Both the tandem OLED and etched glass overlay are unique, noted Jim McGregor, founder and principal analyst at Tirias Research, a high-tech research and advisory firm, in Phoenix. \u201cI have not seen this dual-layer OLED display solution before,\u201d he told TechNewsWorld. \u201cThe etched glass overlay is also unique.\u201d<\/p>\n

\u201cThe display is stunning,\u201d Enderle said. \u201cThe only thing I wonder about is longevity. OLED is beautiful but not very robust, and they are pushing a lot of power through it. Longevity of the display could become an issue long term.\u201d<\/p>\n

\u201cAs a photographer, I am excited to see how my images will look on it,\u201d added Anshel Sag, a senior analyst with Moor Insights & Strategy, a technology analyst and advisory firm based in Austin, Texas.<\/p>\n

\u201cHowever, I am a little surprised they didn\u2019t try to beef up the camera\u2019s capabilities to really show off the display,\u201d he told TechNewsWorld.<\/p>\n

Enter M4 Silicon<\/h3>\n

In an unusual move, Apple introduced its next-generation M4 silicon into the new iPad Pro models. \u201cUsually, next-gen chips are introduced on the Mac first,\u201d Bajarin told TechNewsWorld. \u201cApple did this to emphasize their belief that the iPad is very much a PC as Jobs envisioned when he launched it 14 years ago, making it a powerful creative tool that mirrors the functionality mostly done on a PC.\u201d<\/p>\n

The chip is built on second-generation three-nanometer technology, which is more power-efficient than its predecessors. Apple said the M4 can deliver the same performance as the M2 chip in the previous iPad Pro models, using half the power.<\/p>\n

According to Apple, the M4 delivers 50% faster CPU performance than the company\u2019s M2 silicon and four times better overall performance than M2.<\/p>\n

\u201cA new version of Apple silicon making its debut in an iPad is a shift from where we\u2019ve historically seen it introduced. It is consistent, though, with Apple positioning iPad as a full-featured main computer option,\u201d said Ross Rubin, the principal analyst with Reticle Research, a consumer technology advisory firm in New York City.<\/p>\n

\"iPad<\/p>\n

Rendering performance in apps like Octane sees a substantial upgrade with the M4 chip, now up to four times faster than previous iPad Pro models equipped with the M2. (Image Credit: Apple)<\/p>\n\n

\u201cThat they put their most advanced, highest-performance chip in the iPad lends credibility to their statements that they see the iPad as the future of the computer,\u201d he told TechNewsWorld.<\/p>\n

\u201cThey also released their professional apps on the platform,\u201d he continued. \u201cIn some ways, that is a stronger endorsement of the iPad as a creative powerhouse. It also sends a strong signal to third-party developers, such as Adobe, that this an appropriate platform for those kinds of applications.\u201d<\/p>\n

\u201cThat\u2019s been challenging for Apple in the past because when they\u2019ve talked about high performance, they\u2019ve shown games on the iPhone and iPad,\u201d he explained. \u201cThat can be a great visual showcase, but for a product that can cost north of $1,000 and has a professional label affixed to it, you need to show that the productivity tools and capabilities are there.\u201d<\/p>\n

Mikako Kitagawa, a director and analyst with Gartner, a research and advisory company based in Stamford, Conn., agreed. \u201cI see Apple trying to sharpen up the position of iPad as the best tablet for the creative professionals,\u201d she told TechNewsWorld.<\/p>\n

Play To Boost Sales<\/h3>\n

Tirias\u2019 McGregor reasoned that Apple will probably have different versions of the M4 for the various products in its portfolio, but introducing the chip in the iPad Pro is a significant move.<\/p>\n

\u201cComing out with this version specifically for the iPad Pro first makes a strong statement that Apple views the iPad as a critical product for the market, not an accessory product,\u201d he said. \u201cFor many consumers, the iPad has become their primary computing platform.\u201d<\/p>\n

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\"See <\/div>\n<\/p><\/div>\n

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Jitesh Ubrani, a research manager at IDC, a global market research company, concurred that introducing the M4 on the iPad Pro indicates Apple is taking the form factor seriously but still sees it as an add-on.<\/p>\n

\u201cIt\u2019s not a MacBook replacement by any means. Rather, it\u2019s a complementary device,\u201d he told TechNewsWorld. \u201cBeyond that, I think the timing around the release of the M4 also puts pressure on Qualcomm as their comparisons with the M3 are immediately outdated.\u201d<\/p>\n

Apple\u2019s motivation behind introducing the M4 in the iPad line may also be a reaction to sales numbers. \u201cIn the first six months of Apple\u2019s fiscal 2024, which ends in September, iPad sales dropped more than 20% compared to the previous year, a worrying trend that Apple will be looking to reverse with today\u2019s new models,\u201d Felix Richter wrote for Statista on Tuesday.<\/p>\n

Apple\u2019s iPad revenue and its share of the company\u2019s total revenue<\/h5>\n

\"Chart<\/p>\n

Will Kerwin, a technology equity analyst with Morningstar Research Services in Chicago, agreed. \u201cWe believe this shows a recognition by the company that the iPad has been underperforming and warrants a priority in driving a return to growth,\u201d he told TechNewsWorld.<\/p>\n

Pencils and Palettes<\/h3>\n

In addition to the Pro models, Apple introduced two new iPad Airs, an 11-inch and, for the first time, a 13-inch model, both with M2 silicon under the hood. The starting prices for the iPad Air models are $599 for the 11-inch and $799 for the 13-inch. The 11-inch iPad Pro starts at $999, while the 13-inch model will sell starting at $1,299. The Air and Pro models will be available for purchase on May 15.<\/p>\n

Two upgraded accessories were also announced at the Apple event: a new \u201cmagic\u201d keyboard and a new pencil. Apple has added function keys to the keyboard, an aluminum palm rest, and a larger trackpad with haptic feedback.<\/p>\n

The new Apple pencil has a sensor that allows a new tool palette to appear on an iPad\u2019s screen by squeezing the barrel of the stylus. A gyroscope allows the pencil to be used more precisely.<\/p>\n

\"Apple<\/p>\n

Apple Pencil Pro brings support for Find My for the first time to Apple Pencil, helping users locate Pencil Pro if misplaced. It pairs, charges, and is stored on the side of the iPad Pro with a new magnetic interface. (Image Credit: Apple)<\/p>\n\n

\u201cThe pencil continues to show how Apple innovates,\u201d observed Mark N. Vena, president and principal analyst at SmartTech Research in San Jose, Calif.<\/p>\n

\u201cYou can use that stylus across their portfolio of iPads using the squeeze capability,\u201d he told TechNewsWorld. \u201cThat\u2019s a significant time-saver. I do a little digital editing on the iPad, and the ability to remove masks or edit things on the screen with precision is a big deal.\u201d<\/p>\n

\u201cThe Apple Pencil Pro is a big step forward in stylus capability for managing images and video content,\u201d he said.<\/p>\n

\u201cThe hovering capabilities, the ability to change the orientation of tools by squeezing the pencil before the stylus touches the surface of the iPad are all nifty touches that add to the creative experience,\u201d Rubin added.<\/p>\n<\/p><\/div>\n","protected":false},"excerpt":{"rendered":"

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