{"id":935,"date":"2020-04-10T10:39:43","date_gmt":"2020-04-10T10:39:43","guid":{"rendered":"http:\/\/demo6.aiwalls.com\/ipapps\/?p=935"},"modified":"2020-04-10T10:39:43","modified_gmt":"2020-04-10T10:39:43","slug":"vice-media-to-buy-womens-focused-rival-refinery29-2","status":"publish","type":"post","link":"https:\/\/www.txd9.com\/?p=935","title":{"rendered":"Vice Media to buy women&#039;s focused rival Refinery29"},"content":{"rendered":"<p>            <img decoding=\"async\" src=\"http:\/\/pic1.tadke.com\/imgs\/tech2lims\/0409\/rghlfe4opdd.jpg\" alt=\"Vice Media is expanding its footprint with the acquisition of digital media rival Refinery29, which targets female readers\"><figcaption class=\"text-darken text-low-up text-truncate-js mt-3\">\n                Vice Media is expanding its footprint with the acquisition of digital media rival Refinery29, which targets female readers<br \/>\n            <\/figcaption><p>Vice Media said Wednesday it was acquiring rival Refinery29, an online outlet that targets young female readers, claiming the deal creates &#8220;the world&#8217;s largest digital media business.&#8221;<\/p>\n<p>        <!-- \/4988204\/TechX_Story_InText_Box --><\/p>\n<p>Terms of the acquisition were not announced, but some reports put the value at around $400 million.<\/p>\n<p>Vice, known for edgy news and lifestyle content, has been among the rising stars of the new breed of digital media firms but earlier this year announced a major downsizing.<\/p>\n<p>The deal gives Vice a bigger global footprint, adding Refinery29&#8217;s content and operations worldwide including in Britain, Canada, France and Germany as it seeks to attract a young audience.<\/p>\n<p>Refinery29, with news, entertainment and lifestyle content, claims to have a global audience footprint of 249 million.<\/p>\n<p>The deal represents &#8220;one more step in Vice Media Group&#8217;s path to profitability,&#8221; according to a company spokesperson.<\/p>\n<p>The companies said in a statement that Refinery29 would continue to operate as a &#8220;distinct brand&#8221; within the company.<\/p>\n<p>&#8220;This is an expansive moment for independent media,&#8221; said Vice chief executive Nancy Dubuc.<\/p>\n<p>&#8220;Vice Media Group and Refinery29, two of the strongest independent voices in the industry, will continue to build a scaled global and diversified media company,&#8221; she said.<\/p>\n<p>&#8220;We will not allow a rapidly consolidating media ecosystem to constrict young people&#8217;s choices or their ability to freely express themselves about the things they care about most.&#8221;<\/p>\n<p>Vice, which was once valued as high as $5.7 billion, has operations in some 40 countries.<\/p>\n<p>It gained notoriety for sending former NBA star Dennis Rodman to North Korea. It also won praise for a five-part documentary on the inner workings of the Islamic State group.<\/p>\n<p>It now claims to reach 350 million unique users and produces news broadcasts and films for its Viceland channel along with its online news site.<\/p>\n<p>Its creative advertising agency Virtue operates in 45 international markets, according to the company.<\/p>\n<hr>\n","protected":false},"excerpt":{"rendered":"<p>Vice Media is expanding its footprint with the acquisition of digital media rival Refinery29, which targets female readers Vice Media said Wednesday it was acquiring<\/p>\n","protected":false},"author":1,"featured_media":936,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[3],"tags":[488,490,137,489,487],"class_list":["post-935","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-apps","tag-buy","tag-focused","tag-media","tag-vice","tag-women"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/www.txd9.com\/index.php?rest_route=\/wp\/v2\/posts\/935","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.txd9.com\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.txd9.com\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.txd9.com\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.txd9.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=935"}],"version-history":[{"count":0,"href":"https:\/\/www.txd9.com\/index.php?rest_route=\/wp\/v2\/posts\/935\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.txd9.com\/index.php?rest_route=\/wp\/v2\/media\/936"}],"wp:attachment":[{"href":"https:\/\/www.txd9.com\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=935"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.txd9.com\/index.php?rest_route=%2Fwp%2Fv2%2Fcategories&post=935"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.txd9.com\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=935"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}